The Amazon Buy Box is a tool that simplifies the shopping process by offering "Add to Cart" and "Buy Now" buttons and reducing the steps the client must complete. On desktop browsers and mobile devices, the Buy Box features are to the right of the product page and immediately after the product description. A certain seller and item are being promoted in accordance with the Amazon Buy Box algorithm's evaluation of the best offer (in terms of price), specifications, and seller performance. If you want to learn more about how to win the buy box, go to the alpha repricer website.